Education
Buying jewelry with confidence... We make it easier with a little information
Their 1ct is cheaper
Did you know all diamonds are not cut equal? Up to 60% of the cost of a diamond is in the cut. A 1ct diamond for $4,995 will probably not have ideal proportions and may not reflect light as well. An ideal cut diamond at $9,995 will internally refract all the colors of the rainbow like a prism. So would you like something good or amazingly brilliant? (Pictured are examples of cut.)
Understanding White Metals
Silver is a beautiful color very neutral and complimentary especially to white diamonds and colored gems alike. So what is the best white metal? Sterling silver, platinum or white gold? The length of time and the situations the piece of jewelry will be warn will determine what will work best for you. Below is a diagram with scientific numbers and facts about the two most durable precios metals used in jewelry.
On Sale! 50% off!
This is usually a sneaky way to make customers feel as if they are getting a good price; when in reality the price that it sells for is usually the RETAIL PRICE.
1ct of diamonds for $399?
Did you know that diamonds are not rare, but less than 20% of diamonds are gem Quality! So when its$399 for 1ct, the term for the diamond you see is BORSCH and is generally used for industrial purposes.
