On Sale! 50% off! This is usually a sneaky way to make customers feel as if they are getting a good price; when in reality the price that it sells for is usually the RETAIL PRICE.

1ct of diamonds for $399? Did you know that diamonds are not rare, but less than 20% of diamonds are gem Quality! So when its$399 for 1ct, the term for the diamond you see is BORSCH and is generally used for industrial purposes.

"Our 1ct is cheaper!” Did you know all diamonds are not cut equal? Up to 60% of the cost of a diamond is in the cut. A 1ct for $4,995 will probably not have ideal proportions and spread and may not reflect light as well; an ideal cut diamond at $9,995 will internally refract all the colors of the rainbow like a prism. So would you like something good or amazingly brilliant? (Pictured below are examples of cut.)

“Gold Chains For less?” Why do some chains cost twice as much? The reason some chains cost twice as much as others is that some chains contain twice as much gold. In other cases, if the chain dings or is unusually light it is probably hollow. Loch Jewelers carries chains that are solid gold and include a lifetime warranty.

“Quality jewelry is too expensive.” An ancient Chinese proverb “When you buy quality you only cry once.” Quality jewelry can be affordable and Loch Jewelers will always respect your budget.

“It looked different in the Picture.” At Loch jewelers it’s free to look and fun to try on. If the piece of jewelry is not shown in the store, it can be ordered in for you to see without any obligation to buy.

“Is this Real?” If you have to ask if the “ tanzanite ring” is real tanzanite, do you really trust who you’re buying from?

“I got an additional 10% off with my national chain account.” When you get 12 months interest free a bank owns the jewelry store you’re buying from.

“Is the owner here?” “No he only comes by at Christmas.” Yes, since Loch Jewelers is family owned and operated, a family member is always present to hear your needs.

“The warranty costs extra?” At Loch Jewelers the warranty is included as a gift. Loch Jewelers gives you a full lifetime guarantee of our craftsmanship with a regular 6 month free cleaning and inspection.